Posts Tagged ‘mls’

Sell My House Fast – Or Else

Sell My House Fast, or else. Not a good position to be in. Is foreclosure a possibility? That’s a lot of pressure and not an uncommon situation in today’s real estate market.

Most home values have dropped – perhaps more than you would like to believe. So how can you get the best price possible for your house? Well, let’s just say that the more people you can get to make you an offer, the better your chances are of making a sale. That’s both the problem and the solution.

Traditionally, it was the Realtor’s job to find Buyers for your property. That’s what they get paid the big bucks to do. And it’s not an easy job.

To accomplish this, they use their Multiple Listing Service (MLS) to announce the availability and price of your property to encourage other Realtors to bring a Buyer to you.

But what happens when Sellers outnumber Buyers by a considerable amount? That’s what is going on in todays marketplace. Buyers are in short supply. The old ways of doing things just aren’t as effective as they used to be.

A NEW selling strategy is required to bring your house to the attention of the most Buyers possible in the least amount of time – intense Interest and Momentum needs to be generated. 

You can’t blame them. Every Buyer is looking for the best deal they can find and if you MUST sell your home you MUST offer those Buyers what they are looking for – the best price possible for both you and them.

A Buyer can be found for your house or condo in less than 21 days. These techniques can be employed whether or not you plan to use a Realtor. In fact, some Realtors are starting to apply these principles and tactics – but they are few and far between.

 Mail this post
No Comments »

“By Realtor” or “By Owner” or Both ?

Regardless of which way you go, an effective marketing strategy is what will sell your house. Your home MUST stand out from the crowd or your home will just not sell like it could. Marketing is really always the only issue.

Its easier to measure a Realtor by how many listings they have instead of by how many homes they have sold. When you see their colorful advertisements with page after page of homes they have listed, you could be impressed.

Realtors tend to put more energy into their NEW listings waiting to see what the marketplace thinks about them. That is why a proper pricing strategy is so important. If there is no active interest for 2 to 3 weeks (about 21 days), they will start to focus their efforts elsewhere. Wouldn’t you do the same?

The reality is that many times, once a Realtor gets your listing, they put it into the MLS and hope that some other Realtor will finish the process by finding a Buyer for them. It is possible that they will do nothing else to get your home sold, especially if you have forced them to list it for more than they think the marketplace will accept.

So, if you can help to start generating interest and showings early in the sales cycle, your Realtor will stay focused and involved with your property longer.

Just a few years ago, it wasn’t possible for you to get involved in this way. All you could do was sit and wait until something happened. But, the Internet has changed all of that. Now its possible to get involved in the marketing and promotion of your own home.

Think of it as a variation on "sweat equity". You are trading a bit of your time to get your house sold faster and at a better price. As time goes on, this pattern will probably become common practice.

Heck, with the knowledge and experience you gain in helping to market and sell your own home, you might be able to help a neighbor or friend market and sell their own home – for a small fee…

 Mail this post
No Comments »

WP Login