Posts Tagged ‘internet marketing’

“By Realtor” or “By Owner” or Both ?

Regardless of which way you go, an effective marketing strategy is what will sell your house. Your home MUST stand out from the crowd or your home will just not sell like it could. Marketing is really always the only issue.

Its easier to measure a Realtor by how many listings they have instead of by how many homes they have sold. When you see their colorful advertisements with page after page of homes they have listed, you could be impressed.

Realtors tend to put more energy into their NEW listings waiting to see what the marketplace thinks about them. That is why a proper pricing strategy is so important. If there is no active interest for 2 to 3 weeks (about 21 days), they will start to focus their efforts elsewhere. Wouldn’t you do the same?

The reality is that many times, once a Realtor gets your listing, they put it into the MLS and hope that some other Realtor will finish the process by finding a Buyer for them. It is possible that they will do nothing else to get your home sold, especially if you have forced them to list it for more than they think the marketplace will accept.

So, if you can help to start generating interest and showings early in the sales cycle, your Realtor will stay focused and involved with your property longer.

Just a few years ago, it wasn’t possible for you to get involved in this way. All you could do was sit and wait until something happened. But, the Internet has changed all of that. Now its possible to get involved in the marketing and promotion of your own home.

Think of it as a variation on "sweat equity". You are trading a bit of your time to get your house sold faster and at a better price. As time goes on, this pattern will probably become common practice.

Heck, with the knowledge and experience you gain in helping to market and sell your own home, you might be able to help a neighbor or friend market and sell their own home – for a small fee…

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